1% of Estonians to be mental health first aid trained – a mission that every company should take on?

Mental health topics have taken a big step forward over the last decade, but there is still a lot of work to be done, to have a better understanding of how to support yourself, and when and how to support others, especially in our work cultures, where stress can be an everyday factor. 

The tasks of NGO Peaasjad (eng Head Matters) include the promotion of young people’s mental health, the prevention of problems, early intervention, and the reduction of stigmatisation in our society.

I recently completed the Mental health first aid course organised by NGO Peaasjad which was supported by the Ministry of Social Affairs. NGO Peaasjad has made it their mission to get 1% of Estonians trained on mental health first aid. That would mean that 13,000 people in Estonia would have to pass the course. Currently, the number stands at 4,528, I am now one of them. 

Where should the mental health conversation start? 

As with most things in the company, it should start from the top, not only is it a great influence and creates a better work environment and understanding. But looking at the statistics, that’s where mental health tools might be needed the most. As a founder, you are 50% more susceptible to having a mental health issue and twice as likely to suffer from depression. To those lucky ones who don’t develop major mental health issues, there’s still a chance of high stress and that developing into burnout. The numbers are staggering, but it is all preventable, with everyday actions and choices.

Do you know what are the signs that your mental health balance is not great? Is it bad sleep, being more closed off, and unmotivated, or do your eating habits change? For all of us, the signs can be different, that is why knowing yourself and taking action is so important.

Different sides to stress

All of this is not to say that we should never experience stress and should always be positive and smiling. That is not the case. Stress has gotten a bad name, but actually, as with many things, there are two sides to the coin. Stress helps you meet your daily challenges and motivates you to reach your goals, ultimately making you a smarter, happier, and healthier person. That’s right. Good stress is vital for a healthy life. You may think any type of stress is bad, but that isn’t the case. Good stress is short-term, stress becomes a problem when it’s in our lives for the long term. That’s where it can develop into burnout.

Burnout is an unbiased epidemic, inflicting young and old, experienced and first-timers, rich and poor alike — it doesn’t care about your background, your skillset, or how successful you’ve been. The pressure can get to anyone and those of us who lack the tools to manage it can find ourselves in a dark place quickly. – Joe Procopio CPO @Get Spiffy

Stages of stress and burnout:

  1. Normal stress: you feel pressure on a specific moment/deadline but only for a few minutes and the body recovers 
  2. Hyper stress: you experience very intense periods of stress associated with severe symptoms
  3. Burnout: once you reach this zone, the recovery is a long and hard process

Work culture and mental health 

It is legally necessary for a workplace to have a trained first aider at work, depending on the size of the company. That is to make sure that if someone physically hurts themselves there is immediate help. So why not have a mental health first aider? Someone who can be there for help if anyone needs it and asks for it. But also someone who knows what to notice and knows when to ask and when to have a conversation. End of the day you would want your employees in the best health possible, but that should also include mental health and emotional wellbeing.  

Introducing mental health first aider at work helps raise awareness and create a healthy work environment, where talking about mental health is not stigmatised. And although mental health should not be about business, then a happy, healthy employee or founder is a lot more productive and innovative than an unhealthy one. The statistics from the UK is showing us that the number one cause of sickness absence is mental health. In conclusion, there are plenty of reasons to get on board. 

Mental health first aid course

The course is 3-days either in person or over Zoom, and it involves a lot of great discussions with the other participants. Mental health and emotional well-being is something that is a very important topic for me personally but also as the Mental health ambassador and now the mental health first aider at Ecartic. Going through that course gave me great tools to use in everyday life and at work. I think it is important to be able to have conversations about mental health, especially after the experience of the last couple of years with the pandemic and the state of Europe now. The main takeaway for me was that anyone can make themselves feel better. It is only a matter of finding the right tools for the job!

So are you ready to become part of the 1%? 

The course is available in Estonian, English, and Russian, so if it has sparked your interest, be sure to contact them. There’s also an option to invite them to your office to give a seminar or talk on different mental health topics to your team.

NGO Peaasjad (Head Matters, in English) was established in 2009 by mental health specialists working for the Psychiatry Clinic of North Estonia Medical Centre and the team now consists of qualified mental health specialists, youth workers, ICT specialists, etc.

Eloora Rannala
Work Culture Manager

1000 302 Ecartic
Ecartic wordmark logo

Become a Data-Driven Organisation from the Get-Go!

At Ecartic, and now through our new Ecartic Agency, we are dedicated to supporting businesses and business growth by being Data-Driven.

As an organisation it is always Easier Said than Done, but why is it so important?


Business Intelligence refers to the tools, technologies, applications, and practices used to collect, integrate, analyse, and present an organisation’s raw data in order to create insightful and Actionable Business Information. 

Especially for many startups, investments in BI are not top of mind in the early stages. As the company grows and the product(s) and supporting infrastructure become more complex, the need for BI increases as do the man-hours necessary to catch up with the data infrastructure, and data pipelines. reporting and so on. Most importantly, a data-driven organisation is only successful when it is part of the Company Culture and culture takes time to build. There are so many reasons to have BI top of mind from the Get-Go! 

What are your startup’s plans for BI and how do you see BI playing a role in your future success?
Some good practices include clearly identifying your Customer Touchpoints along the Customer Journey from the first contact until that customer has become a customer for life.
Key Performance Questions (KPQs) can help identify why customers would stay on the critical path of becoming a loyal customer or drop out and churn. This helps in devising a set of Key Performance Indicators (KPIs) which will help measure the success and Drive Decision Making. 
Whether it is UX flows, CRM, related to the monetisation or gamification models, acquisition source, and so on, actions will require data pipelines to the various tools and applications – allowing Interacting and Experimentation.
Many reasons to have BI top of mind and not to let BI become a Technical Dept! 
BlufVPN and Business Intelligence – Having the product and BI roadmap aligned is what will enable us to launch great features.
At BlufVPN, one of our ventures in Ecartic, we have identified how important it is to focus on BI and have started the work of mapping out our customer journey and touchpoints which has led us to create a long-term plan for our data infrastructure as well as a roadmap. Having the product and BI roadmap be aligned is what will enable us to launch great features such as gamification with a point rewards system and a shop for example, or better CRM journeys. It has also allowed us to better understand how our mobile vs web products perform in terms of cost of acquisition and LTV and ultimately drive better decision-making.
Get in Touch to find out how Ecartic Agency can help Become a Data-Driven Organisation from the Get-Go!

Mischa Nyffeler

1080 1080 Ecartic

Ecartic Agency – one-stop shop for startups!

This spring is bringing lots of new and exciting endeavors to our Ecartic universe, we are constantly evolving and that is why we are excited to announce our new project Ecartic Agency

Ecartic has such diverse experiences through our employees and also thanks to the complex setup of our ventures. And because of that, we know exactly how complicated starting a company can be. That is why we want to offer services that help companies on their growth journey and help them make the next step. We want to be a one-stop shop for startups! 

Our lead on this project Mischa Nyffeler

“Working with startups is most exciting and challenging. Mentoring and working with new talents and helping to build an efficient and scalable set of support systems as a means to set the path for growth and success is the most rewarding. It’s all about having the right tools and processes, having customers first approach, and building a winning organization and a great place to work.” 


What we offer

We offer a full-service package to support you in your journey and bring your company to the next level. From building your product and brand experience to analytics and last but not least build a winning organization and a great place to work – we are a one-stop-shop for start-ups and entrepreneurs. You benefit from the skills of our core group, as well as synergy across the wider Ecartic group. We can call on a range of different contacts to help with every job, so when you partner with us, you don’t just get our core group – you get our network.


Our expertise 


Gamification & Monetisation

Driving engagement and monetisation are key to long-term success. We help with the gamification toolbox to make the most of your revenue flows. 


Know where you are and know where you are going! We help you build the right backbone for your business! 

Organisational planning and Recruitment

From identifying key hires to supporting with sourcing the right candidates and recruitment processes. We got it covered! 

People & Culture

Helping you develop your People and Culture Strategy while supporting you with everyday tasks. With an end goal of making your company the best place to work!!


As entrepreneurs, we truly value the creative process and values that come with growing a company. It is our vision to support startups in Estonia and across Europe, and create jobs and opportunities.

Contact us and we will support you in bringing your ideas to life!

Mischa Nyffeler

Eloora Rannala
Work Culture Manager

1200 630 Ecartic
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