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Become a Data-Driven Organisation from the Get-Go!

At Ecartic, and now through our new Ecartic Agency, we are dedicated to supporting businesses and business growth by being Data-Driven.

As an organisation it is always Easier Said than Done, but why is it so important?


Business Intelligence refers to the tools, technologies, applications, and practices used to collect, integrate, analyse, and present an organisation’s raw data in order to create insightful and Actionable Business Information. 

Especially for many startups, investments in BI are not top of mind in the early stages. As the company grows and the product(s) and supporting infrastructure become more complex, the need for BI increases as do the man-hours necessary to catch up with the data infrastructure, and data pipelines. reporting and so on. Most importantly, a data-driven organisation is only successful when it is part of the Company Culture and culture takes time to build. There are so many reasons to have BI top of mind from the Get-Go! 

What are your startup’s plans for BI and how do you see BI playing a role in your future success?
Some good practices include clearly identifying your Customer Touchpoints along the Customer Journey from the first contact until that customer has become a customer for life.
Key Performance Questions (KPQs) can help identify why customers would stay on the critical path of becoming a loyal customer or drop out and churn. This helps in devising a set of Key Performance Indicators (KPIs) which will help measure the success and Drive Decision Making. 
Whether it is UX flows, CRM, related to the monetisation or gamification models, acquisition source, and so on, actions will require data pipelines to the various tools and applications – allowing Interacting and Experimentation.
Many reasons to have BI top of mind and not to let BI become a Technical Dept! 
BlufVPN and Business Intelligence – Having the product and BI roadmap aligned is what will enable us to launch great features.
At BlufVPN, one of our ventures in Ecartic, we have identified how important it is to focus on BI and have started the work of mapping out our customer journey and touchpoints which has led us to create a long-term plan for our data infrastructure as well as a roadmap. Having the product and BI roadmap be aligned is what will enable us to launch great features such as gamification with a point rewards system and a shop for example, or better CRM journeys. It has also allowed us to better understand how our mobile vs web products perform in terms of cost of acquisition and LTV and ultimately drive better decision-making.
Get in Touch to find out how Ecartic Agency can help Become a Data-Driven Organisation from the Get-Go!

Mischa Nyffeler

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