Smileo product development – on the importance of process
Oh hey, I'm Ēriks - Brand Design Manager here at Ecartic. Don't get too caught up on the title - “I like making things'' or “I tell stories through multimedia''…
An eCommerce brand redefining direct-to-consumer oral cosmetics together with influencers and online publishers
Every Ecartic venture starts with market research. The health of the global teeth whitening market along with the innovations of a new type of at-home whitening makes us interested in entering this space and redefining the ways these types of dental products can be sold in 2021.
dedicated instagram followers
markets unlocked with hyper-localised approach
MVP testing ends, rebrand and scaling
With the development of technology and the growth of the beauty industry, many new types of oral care products have been introduced in the market. In Smileo we are increasing awareness of the oral care products, focusing on the emerging niche of oral cosmetics – the new wave of lifestyle oral care products that are becoming a part of your beauty routine. In 2021 oral care is like skin care – a part of our well-being, confidence and overall health
Data handling for 3 Smileo websites is the most exciting part of the project – collected and interpreted, it gives us space for learning and planning future e-commerce and marketing activities. Data-driven marketing decisions are at the heart of the Ecartic DNA, as they allow modern marketers to match the right people with products and provide the best shopping experience
The Smileo brand relaunch was the perfect time to test a new campaign type – long term collaborations with influencers. The way we’ve set them up allows influencers to share authentic content around their experiences with the product as well as reasons for teeth whitening. We’re also perfecting a new model for remuneration – we use affiliate approach to influencer marketing, where the deals are made of a mixture of flat fee and CPA. We find it has made influencers pay attention to content quality as they’re rewarded for performance. As this is a new approach, not all are willing to agree to a deal like this, which speaks volumes about the state of the industry and how confident influencers actually feel about “influencing” their audiences’ purchasing behaviour
Smileo allows the ecartic team to explore the full value-chain of a typical e-commerce product aimed at consumers. We use those learnings in our other ventures, many of which also directly support the growth of Smileo as a brand
When you visit our website, it may store information through your browser from specific services, usually in the form of cookies. Here you can change your Privacy preferences. It is worth noting that blocking some types of cookies may impact your experience on our website and the services we are able to offer.