BlufVPN has won a Silver award in the category for Design & Branding at the National Advertising Awards of Estonia (Kuld Muna ’21).
BlufVPN commissioned Tabasco Agency to redesign its corporate branding in order to achieve better positioning in the competitive VPN market and to resonate with the user demographic through relevant storytelling.
Sami Koponen, Managing Director, BlufVPN OÜ said: “We felt that the online privacy space is dominated by generic brands with little imagination in their branding. We wanted to bring real depth into the communication of different scenarios where using BlufVPN is relevant. Through the power of storytelling via different characters, which can be localized for relevance, we feel excited about the future. Tabasco is a great partner to work with and they have met our expectations fully.”
BlufVPN is a Virtual Private Network (VPN) service provider. BlufVPN provides secure and private internet connection for its users. The company was founded in May 2020 and is based in Tallinn, Estonia.
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BlufVPN is part of the Ecartic network. Ecartic is a venture hub and growth machine for disruptive digital products. For more information www.ecartic.com