What is Affiliate Marketing and how can your business benefit from it?

What is Affiliate Marketing and how can your business benefit from it?

The internet has numerous benefits. Of course, some are more popular than others. It sure makes communication more accessible, particularly through social media. You’ll also find it easy to get information about a wide range of subjects like affiliate marketing.

And it just so happens that it’s still one of the most grossly underestimated areas of digital marketing. So, before we go into it, let’s impress you with some figures real quick! Did you know that 16% of the sales brands in the United States make, according to a recent survey, are from affiliate marketing?

Well, now that you have an idea of just how vital affiliate marketing truly is, we’ll give you a rundown of how it works and who is in the best position to provide you with that service.

What is Affiliate Marketing? Definition 

Before we delve into what affiliate marketing is, let’s backtrack a bit. Most of our clients are quite curious, and one of their frequently asked questions is, what is an affiliate? Well, if you have an idea of what it is, you’ll undoubtedly find it easy to understand what affiliate marketing entails.

An affiliate is a marketer who owns a chain of websites, blogs, or email mailing lists, and these are what they use to create awareness for their brands and companies. An affiliate may be a single individual or, in our case, an agency.

AdMammoth is an affiliate agency with an extensive network. Essentially, we go by numerous traditional or conventional methods of marketing products. For instance, we have many top influencers that reach our younger audience; we create content for websites, give search engine optimization recommendations etc.


What is an affiliate agency?

It can take a lot of time and effort to establish a successful affiliate marketing program from scratch. To get the best results, you need to develop relationships with high-performing publishers which often takes months or years. However, a dedicated affiliate manager will already have built these relationships which means they can engage more affiliates to deliver top-class results. It’ll save you months of effort and enable your campaign to launch with a bang!

AdMammoth is a leading Affiliate Management Service provider. AdMammoth offers a complete management service that covers all aspects of developing and optimising a successful affiliate program from top to bottom.

Why choose adMammoth? 

At AdMammoth we offer a complete management service that covers all aspects of developing and optimising an affiliate program from top to bottom. We understand that times are busy, and the value we provide is directly tied into the amount of time we save our clients as well as our ability to generate results. Not only do we provide expertise, identify high potential opportunities and execute campaigns to maximise performance; we make it a point to require minimal work from our merchant partners. In the services section, you will learn more about what we offer and how we guide an affiliate program to profitability during the launch/relaunch phase.



10 Pros of Working with AdMammoth Affiliate Management Agency


👨‍🔬 Expertise

The first and most important thing affiliate management agencies bring to the table is expertise. Their teams are formed of affiliate marketing experts who know all about launching and growing a program like yours. Unlike with in-house managers, where you may need to provide them with further training, outsourced managers have already received all the training they need, and, even if that is not the case, the agency will take care of it.

Moreover, when outsourcing management to an agency, you get more than one expert — you get input from an entire team. When faced with a challenge, lacking certain information, needing advice or insights, an outsourced affiliate program manager will not hesitate to consult with their colleagues. Team members will also share news and discuss threats, opportunities, and best practices.

⏳ Experience

Experience is important in affiliate program management and can take many forms. Managing competing or related programs, and using the affiliate marketing network or affiliate tracking software that you’ve chosen for your program.

AdMammoth affiliate management agency has proven track records and experience in most niches, often not only in management but also as affiliates. Our experience could make a huge difference in how your program sets off. And, as mentioned above, you’ll benefit from the experience of an entire team, not just of one person.

🛠 Toolset

Besides expertise and experience, managing an affiliate marketing program requires a comprehensive set of tools, meant to help with:

  • Competitive intelligence
  • Publisher discovery
  • Email discovery and automation
  • HTML coding
  • Social media monitoring
  • Brand reputation
  • Compliance policing, etc.


For You, the costs of running your affiliate program could easily add up. AdMammoth already has our own subscriptions for these tools. We gladly use our tools and resources to grow the affiliate programs we manage, police affiliates, and protect Your reputation.

🤝 Relationships

In addition to having experience in everything related to affiliate marketing, AdMammoth also has relationships that we will gladly leverage for the benefit of our clients. Whether you need recommendations for a particular product or service, contact details, or an introduction to a third-party, you can count on us to provide them or otherwise facilitate them.

We also have excellent relationships with most affiliate and sub-affiliate networks and dedicated support representatives or contact persons that they can reach out to if something happens. This means that any issues that may appear during the setup or management of your affiliate program will be solved promptly.

🏷 Discounts, Waivers, and Other Perks

Many affiliate marketing networks and advertising platforms have steep integration fees. Working with the right agency could help you avoid or diminish them. How would you like to have the setup fee waived and/or pay 50% lower commissions to the affiliate network you run your program on? It’s possible, and many other financial benefits are at stake if you choose AdMammoth.

📓 Publisher Database

Having managed numerous affiliate programs in the different niches, we have a huge database of publishers, sub-affiliate networks, and content monetization platforms to contact and convert into your affiliates. For example, AdMammoth is a partner with the biggest affiliate network in the world – CJ.com.

🤵 Representation

We are willing to represent companies at industry conferences, trade shows, and other events. Depending on your company’s product vertical, the fares and shows differ in sizes and locations. Regardless of this, our team is always up for the challenge. 

🔐 Brand & Affiliate Program Protection

Although affiliate marketing can hugely benefit almost any business, it also brings in a certain degree of risk. After all, you are trusting and paying others to market your products and services. 

AdMammoth, as a  seasoned agency, will know how to prevent, discourage, and take measures against such behaviours. They will reverse fraudulent transactions,  remove and report the affiliates who generated them so as to take away their motivation, make sure that commissions reach their rightful owner, etc.

For that we carefully review affiliate applications, consult and contribute to affiliate blacklists, monitor affiliate traffic and sales, keep good affiliates close through newsletters, emails, and social media posts, and, especially, resort to transformational leadership.

🧨 Cross-Promotion Opportunities

We’ve already established that affiliate marketing agencies manage several programs at the same time. It is not uncommon for those programs to be in the same niche or in the same vertical and target the same affiliates. They may also facilitate cross-promotion between merchants. 

🚀 Credibility

Publishers, at least the most desirable ones, choose the affiliate programs they join and the merchants they promote carefully. They will rarely join a program with no sales and statistics or recommend a product or a service they have never tried and which lacks user feedback. They may take the leap of faith if they receive the invitation to join from an affiliate program manager they know and respect or if they notice that the program is managed by an agency with reputation.

In conclusion

As a budding brand or company, you stand to make money with affiliate marketing. It is not just an assurance of traffic for your website but also real-life sales. According to the above cited survey, 83% of affiliate marketers generate awareness for brands through affiliate marketing. Essentially, this is the most important benefit.

If you’re an upcoming brand, it’ll take a lot of time to develop a sustainable relationship with publishers that can successfully promote your brand and generate income. 

So, why not jump on that trend and hire a reliable affiliate marketing program like AdMammoth? It’s a super-efficient way to create awareness about your products and services without breaking the bank.

AdMammoth has built beneficial relationships with influencers, lead buyers, and top publishers to ensure that our clients receive only the best services. We have established those relationships over the years, so you don’t have to. Additionally, you’ll be paying a lot less when you go through us because of our mutually beneficial relationship.

With AdMammoth, we assure you that you’ll become a part of the brands with an increased conversion rate within a few weeks. So, why not become a part of the 16% of brands that generate revenue from e-commerce sales in 2022?

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